In today's digital age, email has become a primary mode of communication for businesses. But did you know that 85% of all online security breaches are due to human errors, with email being the most common gateway for these attacks? This makes email security a top priority for every organization.
Imagine this scenario: A scammer sends an email to your customers pretending to be from your company, asking them to update their payment details. The email looks genuine, so some customers click on the link and enter their information, only to have their financial details stolen. This is known as phishing, and it's just one of the many ways scammers can misuse your email domain.
Such attacks don't just harm your customers—they can also seriously damage your brand's reputation. Customers trust you with their information, and if scammers misuse your domain, that trust is broken. It can take years and significant resources to rebuild a tarnished reputation.
This is where DMARC (Domain-based Message Authentication, Reporting & Conformance) comes in. DMARC is an email authentication protocol that gives you insights into your email channel and helps protect your domain from being misused.
DMARC works by helping email receivers determine if an email claiming to be from your domain is genuine. When you set up DMARC, you tell email servers around the world exactly how to handle emails from your domain. If an email doesn't pass the DMARC checks, it can be sent to the spam folder or rejected entirely.
For example, let's say you've set up DMARC for your domain, and a scammer tries to send a phishing email pretending to be from your company. When the email reaches the recipient's email server, the server checks the DMARC policy for your domain. Seeing that the email doesn't pass the DMARC checks, the server rejects the email, protecting the recipient from the phishing attempt.
DMARC doesn't just protect your customers—it also protects your brand. By preventing scammers from misusing your domain, DMARC helps maintain your brand's reputation and your customers' trust.
Moreover, DMARC provides you with reports about your email traffic, giving you valuable insights into who is sending emails on behalf of your domain. This can help you identify authorized and unauthorized senders, further enhancing your email security.
In the face of rising email threats, DMARC is no longer a nice-to-have—it's a must-have for every organization. So don't wait until it's too late. Secure your email, protect your brand, and build trust with your customers with DMARC.
With Wedmarc, boosting email campaign deliverability, safeguarding brand identity, and fortifying business reputation is a breeze.
